This is an old factory building Gorica located in Šubićeva street in the east part of Zagreb. It is one of many factories that are left to ruin and have no purpose (or at least an acceptable one!) in the city. Some time ago I had a post about one positive example of revitalization of industrial heritage - an old cigarette factory that's supposed to be a new building for Croatian history museum. I really hope that there will be more initiatives promoting revitalization of industrial heritage in Zagreb because this current situation is definitely the worst possible.